Vodacom Tanzania has launched a three months awareness campaign dubbed “Maishayanaendana M-Pesa” aimed at educating users about the digital lending services available to customers and agents via the M-Pesa Platform.
According to the M-Pesa Director, Epimack Mbeteni, Mpesa has grown from just a basic service to send and receive money to a robust platform that it is now—a platform that offers an array of micro-finance services to all Tanzanians,
“We have built a great platform for advancing access and use of basic digital financial services like remittances, bill payments, savings and loans, and merchant’s payments. The Vodacom M-PESA’s strategic focus is to drive Tanzania into a cashless economy through its various digital offerings,” Epimack said.
Epimack said mobile payment solutions such as Vodacom M-Pesa have contributed to an increasing number of adults in the formal financial systems, from 58 per cent in 2013 to 65 per cent in 2017 thus driving the country’s financial inclusion index.
“The exponential growth and expansion of mobile money services in Tanzania demonstrated an unfulfilled demand at the low-income segment which can only be met through innovation and partnerships.
Vodacom M-Pesa banks on innovation and key partnerships with banks such NCBA Bank, TCB and FINCA to economically empower Tanzanians by offering micro-loans to users of M-PESA and M-PAWA and M-PESA network agents nationwide.
The company has been at the forefront to offer its users innovative credit facilities and was the first mobile operator to introduce M-PAWA-a Saving and loan product, first to launch SONGESHA- an overdraft service for M-PESA users as well as M-Koba- a digital group savings facility. For businesses and agents, Vodacom is also first with Wakala Songesha and Wakala Wezesha, overdraft and term loan for M-PESA agents.
“All this has been possible through partnerships with local banks. We have leveraged on their expertise to facilitate these micro-finance products: NCBA which is backing the M-Pawa product; TCB which is backing Songesha, and Finca which is providing backing for Wakala Songesha & Wakala Wezesha products,” Epimack expounded.
He said credit facilities are all simple and hassle-free that are handled directly through the user’s phone and do not require an in-person visit.
“Furthermore, these are secure loans and advances backed by reputable financial institutions that make use of the wide reach of the Vodacom Tanzania network. For the promotion period, there will be increased limits on these offerings as well as free LUKU tokens for SONGESHA users,” he added.