As part of its efforts to increase awareness of general insurance products across Dar es Salaam, NMB bank yesterday launched an integrated campaign in Dar es Salaam geared towards bridging the insurance gap and addressing negative perceptions around the insurance sector.
The three weeks campaign christened ‘UmeBima’ that was flagged off yesterday seeks to educate Dar es Salaam residents about benefits that can be derived from general insurance covers as part of the bank’s efforts creating an insured community.
Speaking during the launch of the campaign, the Dar es Salaam Zonal Manager Donatus Richard Said the bank’s initiative underlines the bank’s commitment to sensitize the public on the significance of investing in various kinds of insurance including health insurance, life insurance, fire insurance and motor insurance among others.
“Our UmeBima campaign is designed to inspire positive change within all members of the community. NMB Bank is committed to lead the change of the insurance industry in Dar es Salaam region and Tanzania as a whole by offering the best insurance solutions that best respond to the needs of Tanzanians right from grassroots level,” he said.
On his part the NMB Bancassurance Head Martin Massawe during the event the bank after securing a permit to offer Bancassurance products across the country three years ago has is dedicated to offer innovative and relentless investments in the digitization of its insurance products services, which has cemented its position in the insurance sector.
“We will continue bringing further solutions that will allow our customers to be in full control of all their insurance needs instantly, remotely and from anywhere they are. The objective is to drive awareness about the many benefits of general insurance while creating a narrative that highlights the vitality of it in our everyday lives,” he said.
He reaffirmed the bank’s commitment to continue simultaneously educating customers and non-bank about some unknown facts with regard to insurance, eradicating old beliefs about insurance.
“Insurance customers in Tanzania are either under insured or uninsured. The overall penetration of general insurance is extremely low. At NMB Bank, we are hoping to connect with the audience and promote insurance as a personal risk management tool,” Martin said.
The Ubungo District Commissioner Hassim Komba during the event thanked for the bank for launching the campaign in Dar es Salaam and urged the bank to take insurance products to grassroots levels including market places within the region.
“Our life system is full of uncertainties that can adversely affect our lives or property. These challenges need covers because no one knows tomorrow. The only thing we are certain of is the past. In this case, insurance covers against various risks would be the only option,” Komba said.
He urged the bank to ensure taking the campaign to various special groups including boda boda riders and petty traders popularly known as machinga in order to have a multiplier effect in the region.
On her part Catherine Wilson (40) a trader operating in Ubungo at Sim 2000 Bus Stand thanked the bank for taking stress-free insurance services closer to businessmen and women operating in the areas adding that the insurance covers provided will be a relief to many traders.