Tanzania embarks on ambitious plan to woo more tourists from the Far East

The Ministry of Tourism and Natural Resources, in partnership with the Tanzania Tourist Board (TTB) and the Chinese Embassy are preparing a “Tanzania Ready” Program that will make Tanzania more welcoming and accommodating to visitors from the Far East especially China, the Minister for Tourism and Natural Resources Mohamed Mchengerwa has revealed.

Speaking to tourism stakeholders in Arusha yesterday, Mchengerwa said Tanzania is committed to showcase its natural beauty and cultural heritage

 “This program among other things will include cultural training, language support, mobile payment options, Chinese food options and targeted marketing and promotions,” he said.

He noted that the ‘Tanzania Ready’ program is designed to ensure that Tanzanian destinations are fully prepared to welcome Chinese tourists and provide them with a memorable and an unforgettable experience.

 “We believe that this program will help to create a more welcoming and supportive environment for Chinese tourists and make it easy for them to explore and experience the wonders of Tanzania,” he said.

He noted that the ‘Royal Tour’ campaign that was spearheaded by President Dr. Samia Suluhu Hasssan to market the destination Tanzania and its potential has already recorded success not only in increase of foreign tourists’ numbers but increased foreign investments as well.

“Chinese Tour operators here possesses invaluable expertise and resources that can help us to unlock Tanzania’s untapped potential in the tourism sector. We invite you to explore the numerous investment opportunities available in Tanzania’s tourism sector,” he said.

He noted that as part of efforts to facilitate such investments, the Government has already identified potential investment areas in various protected sites inside and outside national parks, game reserves adding that the Government is committed to creating a business friendly environment for potential investors in the country.

He added that the Sixth Phase Government has already implemented policy reforms that ensure ease of doing business and safeguard investors interests.

“We understand the importance of building strong partnerships and we are committed to promoting sustainable tourism practices that ensure reservation of the country’s natural resources for generations to come,” he added.