Five more locally registered companies including NMB Bank, GSM, Kilimanjaro Drinking Water, Dar Ceramic and NIC Insurance have received Superbrand status certificates making them influential brands in the Tanzanian market.
Superbrands is awarded to the most outstanding brands in their field following strict selection process by the Superbrands council and consumers from across East Africa.
Speaking during the certificate award ceremony held in Dar es Salaam, Jawad Jaffer the Superbrands Project Director and Associate Publisher said attaining Superbrands status strengthens a brands position, adds prestige and reassures consumers and suppliers that they are buying the best brand in its category.
“A Superbrand offers consumers’ significant emotional and/or physical advantages over its competitors which consumers want, recognise, and are willing to pay a premium for,” he noted.
Jaffer said the Volume 8 of this year’s Super brands has also awarded other four local companies that Include GSM, Kilimanjaro Drinking Water, Dar Ceramic and NIC Insurance/
“Receiving the Superbrand status is one thing. Maintaining it is another. I take this moment to remind all companies that have received this status today to work around the clock to ensure that they maintain it;” he stressed.
NMB Bank has been awarded a Superbrand status, making it the only bank to receive the honors in Tanzania’s banking industry this year.
The NMB Bank Treasurer Aziz Chacha during the event said the Superbrands status means a lot to the bank and underlines the bank’s ambition of being a bank of choice.
“This would not have been possible without the support of our loyal customers who have been with us through all these years. As a bank, we are glad that our customers have been able to identify with us as a brand,” he said.
He noted that the bank is committed to creating a shared value for all its stakeholders including shareholders, customers and communities where the bank operates.
He thanked all the regulatory authorities including Bank of Tanzania (BoT), Dar es Salaam Stock Exchange (DSE) and Capital Markets and Securities Authority (CMSA) for working closely with the bank over the years.