The East African Community (EAC) is keen on creating a single regional Digital Market comprising of an online market, a data market, and a connectivity market, the EAC Secretary General Dr. Peter Mutuku Mathuki said.
Dr. Mathuki made the remark during the opening of the 1st EU-EAC Regional Conference on Digital Transformation in in Arusha, Tanzania with both sides committing and agreeing to foster a human-centric digital transformation in East Africa to utilise digital technologies and innovations for regional integration.
The two-day conference, facilitated by the Digital for Development (D4D) Hub, unites key stakeholders from the EAC region and European partners. This collaborative effort aims to assess the current state of digital transformation in the region and explore opportunities through a “Team Europe” initiative, which includes the EU and its Member States.
“This is underpinned by digital skills, innovation, infrastructure, financing, and a conducive legal and regulatory environment. Achieving this requires digitalisation in various sectors and integration platforms,” said Dr. Mathuki.
Dr. Mathuki, who hailed the European Union as EAC’s long-standing strategic partner, further said that the EAC’s primary goal is to develop a regional digital market for digital trade in East Africa. He added that the going digital initiative is crucial for the development of the region, as well as for the effective implementation of the African Continental Free Trade Area (AfCFTA).
“To achieve this, we must, among other things, establish political agreements and fair platforms for an interoperable regional digital market. Our Partner States also need to agree on regulations to foster digital markets, including data governance and artificial intelligence (AI) standards,” said the Secretary General.
‘‘It is also incumbent on Partner States to harmonise regulations and build capacity for data governance and AI standards,” he added.
H.E. Christine Grau, the EU Ambassador to Tanzania, during the event emphasized Team Europe’s determination in its commitment to supporting the digital transformation of East Africa and global partners.
She believes that by working together, they can harness the potential of digitalisation to address challenges, create opportunities, and build a more sustainable and prosperous future for all.
Amb. Grau highlighted the European Commission’s Digital4Development (D4D) approach which recognises the potential of digital technologies and services as powerful enablers for sustainable inclusive development and growth worldwide.
“Our goal is to maximize the impact of digitalization as a driver for social and economic growth while working towards the achievement of the SDGs in our partner countries,” said the EU envoy.
“The Global Gateway programme, launched in 2023, demonstrates our commitment to this approach. Through “Team Europe” initiatives between EU institutions and Member States, we aim to mobilize up to EUR 300 billion in investments in digital infrastructure, climate and energy, transport, health, education, and research. Within this framework, the D4D Hub plays a crucial role, focusing on the digital pillar of the Global Gateway strategy,” she added.
On behalf of Smart Africa, CEO Lacine Koné highlighted SMART Africa as a bold and innovative commitment from African Heads of State and Government to accelerate sustainable socio-economic development on the continent, ushering East Africa into a knowledge economy through affordable access to broadband and the usage of Information and Communications Technologies.
The D4D Hub serves as an important instrument for the EU and its Member States to support transformational projects across the African continent. This aligns harmoniously with the ambitious goals under the Global Gateway, a new strategy for the EU. The strategy aims to mobilise EUR 300 billion in investment to boost smart, clean, and secure links in digital, energy, and transport sectors and to strengthen health, education, and research systems across the world.
The conference identifies seven strategic areas of engagement, aligning with the priorities of the 6th EAC Development Strategy, which seeks to expedite digital transformation in East Africa. These areas include connectivity, data governance, e-governance/cybersecurity, e-commerce, information communication telecommunication regulations, digital innovation, and digital skills.
Based on these areas of engagement, a joint roadmap has been developed with the purpose of guiding the cooperation between EAC and Team Europe. Among the identified short-term actions are: a proposal to boost data economy across borders as well as benchmarking and project development of green and secure data centers (data governance); establishing comprehensive electronic cross-border health services (e-governance/cybersecurity); development of systems to facilitate a cross-border e-payment system (e-commerce).
In addition, the significance of the conference is further underscored by the simultaneous launch of the Digital Economy Package by the EU Commissioner for International Partnerships, Jutta Urpilainen, set for Nairobi on October 5, 2025. This event emphasises the EU’s commitment to digital transformation in East Africa, reaffirming its dedication to nurturing innovation and fostering connectivity within the region.